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B2B prospect research & sales intelligence

Stop buying lists. Know exactly which organisations are worth your sales effort.

Turn a broad UK target market into a researched, prioritised prospect universe with evidence, decision-maker intelligence and credible outreach angles.

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The management question

Who should we be selling to — and why now?

A database can tell you that a company exists. It does not tell you whether the company deserves your sales time, what has changed, who matters or what gives the first approach relevance.

SBS combines target definition, prospect discovery, evidence gathering, qualification, prioritisation, decision-maker mapping and outreach intelligence.

The output is commercial prospect intelligence — not a commodity lead list.

What you receive

A focused prospect universe your team can act on

Approximately 50 priority organisationsResearched and assessed for commercial relevance.
15–20 deeper-research accountsThe strongest accounts receive more detailed investigation.
Fit and priority assessmentA/B/C prioritisation using fit, timing, triggers and commercial relevance.
Decision-maker mappingRelevant roles and named people where public evidence is sufficiently reliable.
Buying signalsCompany developments that strengthen or weaken the timing of an approach.
Personalised approach anglesAccount-specific reasons to start a credible conversation.
Prospect intelligence workbookStructured output with source links and prioritisation.
30-day priorities + read-outA practical sequence and 60-minute management handover.

Best fit

Especially useful where quality beats volume

  • B2B propositions where one additional client can materially repay the Sprint
  • Sales teams that know the broad market but lack a disciplined target-account focus
  • Consultancy, professional services, technology, engineering and specialist B2B offers
  • Businesses entering a new segment or reducing wasted sales effort
  • Teams able to follow up the intelligence once delivered

Not included in the £1,250 Sprint

  • Direct sales outreach or appointment setting
  • Guaranteed personal emails or mobile numbers
  • Ongoing CRM management
  • A full market or competitor intelligence study
  • Guaranteed meetings, opportunities or sales

Process

From target definition to 30-day priorities

Frame

Agree proposition, geography, target organisations, buyers, triggers and exclusions.

Build

Research the candidate universe and score commercial fit.

Investigate

Find current evidence and developments that make timing more relevant.

Map

Identify decision-makers, influencers and viable contact routes.

Prioritise

Deepen research on the strongest 15–20 accounts.

Activate

Deliver approach angles, workbook and first 30-day priorities.

FAQ

Prospect Intelligence questions

Is this a lead list?

No. The value is researched fit, evidence, prioritisation and actionable account intelligence.

Do you guarantee meetings?

No. Response and conversion also depend on proposition, execution, timing and the prospect.

Can you research more than 50 organisations?

Yes, but material expansion is separately scoped to protect research depth.

Next step

Stop spending sales time on companies that only look like prospects.

A short initial call is the quickest way to establish whether an SBS Sprint or broader review is the right next step.

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